Manfrotto

Manfrotto is an Italian brand of camera and lighting support equipment, including tripods, monopods, lighting stands, and bags, used by photographers and videographers worldwide. A UI redesign covering the full site, including the homepage, landing pages, product pages, product list pages, and global navigation, built on Manfrotto's existing brand guidelines with a modern take on their look and feel, alongside new site functionality. It's a commerce-style site with a strong focus on products and product listing pages, though not transactional itself, it links through to retailers to buy. UX was led separately; my focus was the UI throughout. Working with Manfrotto's in-house development team, I produced detailed UI kits in agile sprints, handing over and reviewing work with the team for approval as we went.