Curriculum Vitae

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May 2022 — Present

Senior Experience Designer (UX/UI)

Hallam, Nottingham

Led UI and UX design across a range of clients, including Hitachi Solutions, Manfrotto, Infodesk, Eden Project Communities, Covert Swarm, Holcim, Mobility in Motion, and Casdon Toys. Covering full site redesigns, design systems, UX audits, insights and optimisation, and brand translation for digital.

May 2015 — May 2022

Senior UI / UX Designer — Digital Product Team

Boots the Chemist

Played a key role within the product team working on a range of projects including UI design for two full site re-platforms, building a flexible component system and collaborating on the digital design language used across the site.

  • Working closely with the Boots brand team to advocate for digital best practices when developing creative.
  • Liaising with key business stakeholders across departments to ensure design solutions meet business needs.
  • Working with testing and optimisation teams to ensure designs are backed up by user testing data.
  • Production of detailed design specs to hand over to development teams.
Aug 2008 — May 2015

UI Designer

Boots the Chemist

Designed UI and UX experiences across Boots.com.

  • Managing the design of the homepage and key departmental pages.
  • Key user journeys and adaptation of brand creative for campaigns including Christmas, Black Friday, and Sale.
  • Brand work for names such as Chanel, Dior, and Fenty Beauty.
Jul 2006 — Aug 2008

Photography and Image Assistant

Boots the Chemist

Supporting photography and image production for Boots.com.

Jun 2005

Higher National Diploma, Graphic Design

University of Lincoln

UI UX Figma Sketch Adobe XD Adobe Photoshop Wireframes UX research Brand exploration Adapting branding for digital e-commerce SaaS Responsive design UI kits Design systems