Eden Project Communities

Eden Project Communities is a charity, part of the wider Eden Project, focused on bringing communities together through community activities, events, and fundraising through donations. The existing brand guidelines had been built for print, with fun, playful visuals: wavy lines, circles, and blobs with a hand-drawn feel, which needed adapting to work clearly in a digital environment while staying true to web best practice. Accessibility was a key focus throughout, including adjusting colours that failed compliance checks. UX was led separately; I took the lead on the UI, working closely with key stakeholders and the marketing team for approval throughout. Beyond the visual refresh, the redesign was about achieving clear calls to action to access events, including an event finder, activity highlights, sign-ups for updates and emails, tools for hosting your own events, and downloadable event packs.