Casdon toys

Casdon Toys is a UK-based toy company, selling through retailers like Amazon as well as their own transactional website. This was a full redesign of a site that had grown basic and dated, into a mobile-first ecommerce experience built on an existing set of brand guidelines that weren't originally set up for digital, balancing web best practice with the marketing team's desire for something fun, creative, and full of brand personality. The redesign introduced much stronger search capability and clearer navigation to product, alongside a flexible set of components, including hero banners, product sliders, hotspots, and inspiration links, reused across the homepage, landing pages, and brand pages. Product list pages moved to a top filter bar rather than a left-hand nav for easier filtering, surfacing offers, pricing, and add-to-basket directly from the list. Product detail pages prioritised offer and product detail with add-to-basket, alongside specifications and other supporting info, and the visual treatment carried right through to a clearer checkout journey.